Empowering B2B businesses to transform relationships into engines of growth
You're a leader, decision-maker and team member driving growth in a B2B organisation. But despite your best endeavours growth is evasive. You experience frustrating situations such as getting one new piece of business, but losing another. You understand that success requires more than delivering great products or services, of course why wouldn't you, but something is not working with your growth. Do you have strong, strategic relationships with clients, partners and stakeholders? Do you know who your most important connections and networks are?
Maybe it feels impossible to ever get the bandwidth to review and upgrade these external relationships. Other challenges always get in the way and you may think "things are probably working well enough". But could they be optimised? We offer the opportunity to turbo boost these relationships and give you a new edge in the competitive markets you serve.
Challenges you may be facing
Your organisation may be dealing with one or more of the following:
1. Conflict and trust breakdown
Unresolved disputes and mismanaged expectations are eroding trust with stakeholders
Historical conflicts or reputational risks are creating barriers to future growth
At crisis point with litigation starting?
2. Success hanging in the balance
High-stakes negotiations, partnerships, events have reached a critical juncture
Immediate important opportunities need support
Help needed with strategy behind the pitch and the presentation
3. Competitive blind spots
Emerging competitors or shifting market dynamics threaten your position
Insufficient insight into market trends creates missed opportunities
4. New market entry or ventures
Breaking into new markets or launching new ventures requires understanding, analysis and then building trust quickly
Missteps in forging partnerships can derail progress before it begins
5. Disappointing new relationships
Acquiring new clients is slower and more problematic than you would like
Ensuring new clients continue to generate sustainable revenues and these relationships work for you strategically
Potential partnership opportunities missed
6. Value erosion in key relationships
Long-standing partnerships feel transactional or fail to deliver expected value
Clients or partners are disengaged, slowing growth and increasing churn risk
Other key stakeholders not included in key campaigns eg Alumni
7. Stakeholder misalignment
Corporate reputation not understood or harnessed or has deteriorated
Unclear who stakeholders are or how they view you
8. Ecosystem and market failing you
Relationships weak with non-existent or ineffective activities to bolster them
Key relationships are pulling in different directions, harming strategic goals
Ecosystem unmapped and not leveraged
What you can do
You will have options of course and one of them is to call us and talk through what is concerning you. We focus on unlocking growth through transforming external relationships and we have been working in this area for years, both at Symbioss and elsewhere. In the majority of instances we can add value to your business and if we can’t we will tell you.
Contact us
Get in touch with our professional services team
I established Symbioss in 2024. For details on my profile click here. Contact us when you have slower business growth than you would like and you think there are external relationship issues that are causing it. We are very happy to have a chat or in an in-depth conversation about your needs. We can be contacted the following ways, we will call back if busy - just leave a message..
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Phone / WhatsApp
+44 (0)7710 444363
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Liz Ashton MBA CIM SoM
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