B2B services organisation with slow growth?
You're driving growth of revenue and reputation. But despite your best endeavours it's evasive. You experience frustrating situations such as getting one new piece of business, but losing another. You understand that success requires more than delivering great products or services and your gut tells you something is not working.
Do you have strong and active relationships with your clients? Maybe it feels impossible to ever get the bandwidth to review, because you are focused on internal issues. Other challenges always get in the way and you may think "things are probably working well enough". But in our experience if that is what you are thinking you are already at a disadvantage. We offer the opportunity to boost your external relationships and give you a new edge in the competitive markets you serve.
Challenges you may be facing
1. Client relationships drifting
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Relationships have become transactional and there is no loyalty
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Clients not appreciated and are taken for granted
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Clients or partners are disengaged, slowing growth and increasing churn risk
2. Clients aren't responding
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Your list of lapsed clients is growing
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You are being replaced despite a great service
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No mechanisms in place to stop this before its an issue
3. Disappointing new relationships
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Acquiring new clients is slower and more problematic than you would like
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New clients are not generating sustainable revenues
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New clients not strategically aligned
4. You are relying on <5 clients for most of your revenues
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High-stakes negotiations, partnerships, events have reached a critical juncture
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Immediate important opportunities need support
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Help needed with strategy behind the pitch and the presentation
1. Conflict and trust breakdown
Unresolved disputes and mismanaged expectations are eroding trust with stakeholders
Historical conflicts or reputational risks are creating barriers to future growth
At crisis point with litigation starting?
2. Success hanging in the balance
High-stakes negotiations, partnerships, events have reached a critical juncture
Immediate important opportunities need support
Help needed with strategy behind the pitch and the presentation
5. Conflict and trust breakdown
Unresolved disputes and mismanaged expectations are eroding trust with stakeholders
Historical conflicts or reputational risks are creating barriers to future growth
At crisis point with litigation starting?
6. Partnerships not delivering
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You've done the deal but haven't derived a single piece of business from it
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You have no idea if these were the best people to partner with
7. Stakeholder misalignment
Your strategy and relationship activities are unconnected
Unclear who stakeholders are or how they view you
8. Ecosystem and market failing you
Relationships weak with non-existent or ineffective activities to bolster them
Key relationships are pulling in different directions, harming strategic goals
Ecosystem unmapped and not leveraged and you don't have a meaningful presence in the industry you serve
Alternative actions
You will have good options, one of them will be to contact us at Symbioss.
These are the thoughts that might stop you from doing anything:
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We already have a key account plan, why do we need this as well.
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We have invested in a CRM, why do we need this?
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We don't think you can measure a relationship
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It will probably be OK, or we rely on our rainmakers
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We can build something ourselves and don't need experts
In our experience none of these will help you, taking action and doing something different will start to resolve your growth issues.
Contact us
Get in touch with our professional services team
I established Symbioss in 2024. For details on my profile click here. Contact us when you have slower business growth than you would like and you think there are external relationship issues that are causing it. We are very happy to have a chat or in an in-depth conversation about your needs. We can be contacted the following ways, we will call back if busy - just leave a message..
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Phone / WhatsApp
+44 (0)7710 444363
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Liz Ashton MBA CIM SoM
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