How we've made a difference
Specific instances:
Delivered EDGE to a global cosmetics ingredients supplier. We reviewed supplier and competitor activity. Once informed about stakeholder activity we created a plan for how the information could be used to build credibility with their clients. We created an event for sharing this intelligence with their 150 B2B clients.
Using RISE, we helped a B2B coaching company with a new offer by looking at their lapsed relationships.. We re-ignited their out-reach efforts, this included analysing and segmenting their existing client base, creating a rationale for targeting specific segments, helping them to think of a new approach to reaching that audience and implementing a series of unique videos to engage the target with.
Having agreed to offer ACCELERATE to this membership organisation, we reviewed what wasn't working with their sales growth efforts, as new memberships weren't delivering the expected revenues. We worked with the sales team in developing client focused plans and delivered educational materials to the new members, we are seeing some encouraging early enquiries and two orders. We are now looking at analysing customer journeys and putting in place better mechanisms to ensure more members are retained for longer.
We were asked to deliver RESCUE, a mediation into an educational services client, where the two founders had fallen out and their animosity towards each other had become such untenable. We succeeded in helping them to find ways to work together, their issues largely coming from communication mis-understandings and missed opportunities for correcting.
What could we help you with? Do contact us and we can learn more about your business, your concerns and so propose how we might help.
Recognition
Helen, ASDA
I’ve worked with Liz on a couple of projects to do with growing new markets. I’ve always found her to be a really positive person, hardworking, insightful and inclusive. Her stand out skills are: strategic approach, exceptionally high EQ, communication and commercial acumen. In addition she is a great listener and always adds a helpful perspective on business issues and strategy.
Sophie, The Independent
Liz has that rare ability of bringing passion, flare and enthusiasm to her work, whilst being able to deliver really tangible results. She worked on a competitor project for me and enabled a new significant partnership to land, which generated a new revenue stream (c £300K pa). In a challenging and busy market Liz adds clarity, charm and positive energy to her relationships. Her work is testament to her unique drive and approach and I hope to work with her again.
Legal lead, B2B company
Liz is an extraordinary talented sales and marketing professional. She is totally client-centric and strategic. Liz takes ownership to build true partnerships and understands deeply the business world she operates in. She is a great communicator and quick thinker. The project she worked on ended up delivering more than £1M to our bottom line, it included resolving a broken business relationship and driving growth in a new market.
Mark, Studycat
Liz is a natural leader with superb management skills and we worked together to re-ignite a network of relationships, removing growth barriers in the financial sector in Asia. She is also one of the most driven and resilient business leaders I have worked with. Excellent at communicating openly and directly and achieving the outcomes that she wants from her teams and clients. She is extremely gifted in both IQ and EQ. You can't help but be inspired when working with Liz and you can always rely on her to get the job done.
Founder profile
Sales and business development
Corporate reputation and communications
Marketing and positioning of companies
Mediation and conflict management
Partnership and ecosystem development
Strategy creation and implementation
The industries she has worked in include:
Media
Consulting services
Scientific services
FMCG and Food
Retail
Manufacturing
Liz has set up and successfully run her own business as well as working for some of the larger corporates including Diageo and ASDA. She has spent time working for medium sized enterprises in both the UK and Australia. She wants to share her acquired knowledge for the benefit of her clients and has found a natural home after have become an accredited mediator with the Society of Mediators.
Liz Ashton has spent her entire career in managing and leading the following activities:
Contact us
Get in touch with our professional services team
I established Symbioss in 2024. For details on my profile click here. Contact us when you have slower business growth than you would like and you think there are external relationship issues that are causing it. We are very happy to have a chat or in an in-depth conversation about your needs. We can be contacted the following ways, we will call back if busy - just leave a message.
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Phone
+44 (0)7710 444363
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Liz Ashton MBA CIM SOM | LinkedIn
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