Company story

Business relationships can be one of your greatest assets or biggest constraints. When they work well, they accelerate growth and create opportunities.

When they don't, they drain resources and block progress. Sometimes business relationships just go wrong and often go nowhere.

Leaders are so busy doing the day job it is almost impossible to be proactively managing and developing relationships with key stakeholders.

After decades in commercial strategy and relationship management, our founder Liz Ashton saw how businesses struggled with these challenges :

Crisis situations damaging your valuable relationships

Critical opportunities missed due to poor preparation

Growth stalling with new clients, ventures and markets

Strategy and external relationships not aligned

Market position eroding through your competitive blind spots

Long-standing relationships losing value

Reputational issues limiting your potential

Complex relationship networks becoming unmanageable

We work with you and your colleagues to help improve external relationships (whatever the circumstance), to make the most of your offer, the relationships you have built and the marketplace you serve - to deliver that growth.

Our views

Distractions vs drivers

These days with highly competitive markets, growth rarely happens in isolation, unless you have some sort of monopoly and that rarely lasts.

When external relationships work well, they create opportunities, reduce friction and drive sustainable success. When they don't, they become costly distractions that impede progress or are an opportunity cost. It takes proactivity to keep business relationships going, analysis and judgement to know which ones are worth pursuing and a strategic approach to align with longer term goals.

Our views

Contact us

Get in touch with our professional services team

I established Symbioss in 2024. For details on my profile click here. Contact us when you have slower business growth than you would like and you think there are external relationship issues that are causing it. We are very happy to have a chat or in an in-depth conversation about your needs. We can be contacted the following ways, we will call back if busy - just leave a message.